Saturday, January 25, 2020

Team Player Essay -- Short Story Track Running Essays

Team Player It is a cold, wet October morning in Slippery Rock, PA. The school bus carrying 50 sleeping high schoolers pulls into a gravel parking lot, joining a crowd of buses and vans already lining the edge of a vast grassy field. A never-ending white line is painted on the short-clipped grass marking a trail. It follows the outside of the expanse, along the parking lot, beside the road, up and down the hills and valleys, and through small patches of trees and brush at the far end of the field. Football goalposts crown the crest of a hill in the distance and white wooden posts guard the insides of the curves of the white line. As the bus driver turns off the motor, the girls begin to stir and sit upright in their seats. They wipe the beads of condensation from the inside of the windows and look outside, absorbing this beautiful scenery. A few begin to talk to the person sitting next to them. Others stretch and let out loud groans. This is the morning they have been preparin g for since the summer months: this morning, this very group of girls will try to prove themselves as the highest-ranking, fastest-running cross country team in western Pennsylvania. Soon, this calm field will be overtaken by swarms of coaches, runners, parents, and officials. As the morning moves on, more and more people gather around the tents that have popped up between areas of the course. After about two hours of preparation, the teams start gathering near the starting line for the first race. First to run are the boys’ junior varsity teams, followed forty minutes later by boys’ varsity. And then it’s my turn. Coach LeDonne gathers all of the girls on the JV team around him in front of our duck-y... ... that I gave as much to the team today as any other girl walking in those doors with me. And at that moment I realize that I contributed an equal amount to the victory as the first runner or the fourth runner, or the last runner on my team. Perhaps running is my secondary duty for the team. Maybe it is equally important that I helped Amy push up that hill in her race as it is important that I finished my own race with an average personal time in mine. Even though the team as a whole may value speed over every other quality, I realize that it isn’t necessarily the most important for every runner. The team could never run well without a steady support, a push from behind to run up the steepest hill. I was never meant to be the fastest runner on the team. But I could still have that same importance by being a proud, supportive member of the team.

Friday, January 17, 2020

The 4p’s of Nike Marketing Plan

The 4P’s Of Nike Marketing Plan (i)Product †¢Nike offers a wide range of shoe, apparel and equipment products, all of which are currently its top-selling product categories. †¢Nike started selling sports apparel, athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men, women and children. †¢Nike’s foremost focus is athletic footwear and apparels designed for sports and everyday usage with the brand name. †¢The production facilities are located close to the raw material to have low labor prices. New product offerings under the name of brand include sport balls, timepieces, eyewear, skates, bats, and other equipment designed for sports activities. †¢The most famous product categories of Nike includes running, basketball, cross-training, outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volley ball, wrestling, cheerleading, aquatic activities and oth er athletic and recreational use. †¢Moreover, they also utilize the auxiliary bodies to sell te sports related raw materials and products including Cole Haan Holdings, Nike Team Sports, and Bauer Nike Hockey. ii)Price †¢Nike’s pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. This can control costs and influence product pricing. †¢The company has designed its pricing structure in a way to make it competitive to other shoe sellers. The price of the products is variable depending on the type and the size for example a comfortable and good pair of shoes would cost from 70 to 150 dollars. (iii)Placement †¢Nike shoes are carried by multi- brand stores and the exclusive. †¢Nike has its individual stores and also available at major malls and departmental stores selling shoes all over the globe. †¢They have more than 20000 retailers in United States and also in other 200 countries. †¢The companies also sell its products through individuals, auxilianes and licensees. The company has its own production units, customer services and operational units in all over the world. †¢Nike sells its products through independent distributors, licensees and subsidiaries. Independent distributors need not adapt to local pressures because the 4Ps of marketing are managed by distributors. (iv)Promotion †¢The company has used electronic media (commercials, official website of Nike and newspapers) to promote their brand. †¢Promotion is largely dependent on finding accessible store locations. It also avails of targeted advertising in the newspaper and creating strategic alliances. Many well known athletes have a lso worked for the advertisement of brank like Brazilian Soccer Team. †¢Nike also sponsors events such as Hoop It Up and The Golden West Invitational. Nike’s brand images, the Nike name and the trademark swoosh; make it one of the most recognizable brands in the world. †¢Nike’s brand power is one reason for its high revenues. Nike’s quality products, loyal customer base and its great marketing techniques all contribute to make the shoe empire a huge success. †¢The brands swoosh logo and image played an important role in its advertisement.

Thursday, January 9, 2020

The Work of James Jerome Gibson - 1073 Words

I. Brief biography1 James Jerome Gibson was born on January 27, 1904, in McConnelsville, Ohio, U.S. and died on December 11, 1979. He was an experimental psychologist whose work focused primarily on visual perception. He received his Ph.D. in Psychology from Princeton University in 1928 and joined the faculty of Smith College. During World War II he served in the Army Air Forces (1942–46). In the Army, Gibson developed tests used to screen potential pilots. In doing so, he made the observation that pilots orient themselves according to the characteristics of the ground surface rather than through kinesthetic senses (Hochberg, 1994). After the war he returned to Smith College before moving to Cornell University in 1949. He retired in 1972†¦show more content†¦From such a radical conception of visual perception, Gibson (1979) expanded and evolved his theory of visual perception into the theory of information pickup by saying, â€Å"when vision is thought of as a perceptual system instead of as a channel for inputs for the brain, a new theory of perception considered as information pickup becomes possible† (p. 262). According to this information pickup theory, information does not have to be stored in memory because it is always available. What he argued, as opposed to the information processing view of cognition, is that information is not something that has to be processed, rather one that is provided and structured invariant within the environment to be used in activities. As such, his direct perception implies a new theory of cognition that is offered as a substitute for the theory of past exper ience, memory, and mental images. 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